Case study · Business Systems
One website that runs the front office.
Charity Care Inc., a licensed residential assisted-living provider in Brooklyn Park and Champlin, Minnesota, wanted a fresh website with everything in one place: care information for families, an intake space for case workers, and job applications routed straight to their HR team.
The challenge
A fresh start, all in one setup
Charity Care wanted more than a new look. They needed a site that could take on real work: collect job applications and get them to HR, and give case workers a proper place to reach out about new clients looking for a home.
Our approach
Three audiences, three front doors
We designed the site around the people who use it. Families explore the homes and services. Case workers use a structured intake that captures payment source, waiver program and type of service. Job seekers complete a seven-part application with résumé upload that goes to HR.
The outcome
A website that works like a front office
Care inquiries, client referrals and hiring now live in one place, wrapped in a warm new navy, ochre and paper identity with light and dark mode.
What we delivered
What we built.
- 01
HR application system
A seven-part careers application covering eligibility, position, education, references and employment history, with résumé upload. Applications go to the HR team and applicants get an email confirmation.
- 02
Case-worker intake
A referral intake built for case managers, guardians and families, capturing client details, payment source, waiver programs (CADI, DD, Elderly, BI, CAC) and the services needed.
- 03
Fresh website
Seven responsive pages showing each home and its opening status, the services offered, and clear contact paths, with light and dark mode and accessible contrast.
The work
A closer look.
“Moo2ri has been instrumental in bringing structure and direction to our operations and overall business presence. They don't just focus on branding. They understand how businesses actually run, and that's what sets them apart.”
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