Case study · Rebrand

From Colorme Impressed to clr.me.

A complete revamp: a new name, a new logo and a first wave of brand content that gave the company a clear direction forward.

Client: clr.me (formerly Colorme Impressed)
Services: New name, logo and identity, and brand content

The challenge

A name ready for its next chapter

Colorme Impressed was ready for a bigger step. The business needed an identity that was easy to remember, worked everywhere from a storefront to a social avatar, and showed clearly where the company was heading.

Our approach

Keep the color, clear the clutter

We distilled the old name into clr.me: short, easy to say, with color still at its core. The mark places a home inside a circle, paired with the line “Design for every chapter,” set in Ergisa with a calm stone and linen palette.

The outcome

A clear direction forward

clr.me launched with a complete logo system, social profile assets, signage and storefront applications, and an animated brand intro: one consistent identity for the company to grow with.

What we delivered

The revamp.

01
Naming
From Colorme Impressed to clr.me: a shorter name that keeps color at its heart.
02
Logo and identity
A home-in-a-circle mark and wordmark in eight versions, the Ergisa typeface and a stone, linen, black and white palette.
03
Brand content
An animated logo intro, social profile images, and signage and storefront mockups to launch the new name.